Search Engine Optimisation (SEO)
Empowering businesses through optimised content
FIRE Media offer services that drive sales — not just traffic. Whether you’re building a new website or optimizing your existing site, we’ll also create compelling content for maximum conversions. As your long-term growth partner, we review and optimize your campaigns every month, adjusting to continuously improve the quality and quantity of lead flow.
Research & Audit
We evaluate where you are now, we take a look at your competition, we study your buyers, and we evaluate your current tactics. We dig deep into the numbers to see where your current website falls short, addressing UX/UI areas for improvement. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.
Now we help you develop an actionable plan to optimize your site for search engines. This means making the necessary changes to your existing website copy to adhere to best SEO practices, including proper header structure, cross-linking between pages, incorporating the right keyword phrases (identified in step one) and ensuring all technical aspects are in place. Meta descriptions, page titles, canonical tags, and appropriate redirects will be established, and all public-facing content will be submitted to Google for quick indexing.
We’ll develop and publish useful content (blogs, news articles, and other website assets) created to address specific questions from potential buyers at every stage of the buyer’s journey, from “top of the funnel” (general interest) to “bottom of the funnel” (ready to purchase). Your content calendar will lay out a timeline for blog creation, social media promotions, press releases, and link-building. We’ll help you leverage your social media properties to engage new audiences and build a community of loyal followers.
Best SEO Practices
We stay on top of trends in the ever-changing SEO space. Continual training and professional development for all members of the team are one of the many ways we ensure our client’s success.
We believe in utilizing best practices that maximize short and long term success. We develop content and structure website with the user-experience always top of mind. Our SEO specialist team is defined by persistence and tenacity.
Clients don’t care about the labour pains; they want to see the baby.