Email marketing is more sophisticated and powerful than ever before and offers marketers a very high return on investment.
Email marketing has three main aims: increase brand awareness, re-engage subscribers/customers, and customer retention.
Email marketing with Marketing Automation is the best marketing strategy for not only brand awareness, re-engagement, and retention but also increase sales conversions and ROI.
Before any campaign is launched we take time to understand your clients. This allows us to send the right message.
3. Email Design
Our content design team will work with you to construct an email that captures attention and delivers the right messages.
5. Monitor and Track
During the campaign, we continually monitor the performance of your campaigns to ensure we are getting optimum results.
2. SPAM Test
SPAM testing is a vital part of any email campaign as this avoids your valuable emails from ending up in your clients SPAM folders.
4. Launch Campaign
At this point, we are ready to go live with your email campaign. We will send this out to your desired audience and keep you updated.
6. Review Campaign
At the end of every campaign, we will report back to you on the performance of the campaign.
Reasons to Use Email Marketing
Email is universal
Email is responsive
Email is economical
Email is easy
Email drives sales
Email Marketing services Frees up internal resources
It takes a team to make an email marketing campaign running. There are a lot of tasks to focus on – tasks that require specific skills that not one person can just have. It’s not enough for one person in the team to be knowledgeable in email marketing. There are a lot of things to consider including:
- Responsive email design
- Email segmentation and personalization
- Email subject line and copy
- List size and quality
- Offer value proposition
- Landing pages