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We have now approached 2020 so Happy New Year to you! Now is a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. In this article, We’ll cover the top 10 trends we to look out for.
It’s no secret that technology is advancing at a rapid pace. With technologies such as AI and data-driven becoming more affordable we are starting to see these technologies becoming ‘mainstream’. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.
It is very easy to become reliant on the big five: Facebook, Instagram, Twitter, Youtube and LinkedIn. But audiences are turning to alternative platforms such as Tik Tok. A platform like Tik Tok has managed to secure a huge user base and is more than ready to start taking on marketing revenue. Social is moving beyond mainstream social. Social media patronage is constantly changing, especially with the younger generations.
Social Media has also been in the spotlight in recent years due to various reasons. One of the issues still reaching headlines is Data privacy. Data Privacy has caused a stir as Social Media users are becoming more concerned with how brands use their data.
In 2020, expect that to change. People now demand honesty. With increased regulation, and proactiveness from the major channels, these topics will start to dwindle, and brand trust in social media will strengthen once more.
If efficient and friendly service is the cornerstone of great customer experience, how do you ensure you’re providing this? The answer, of course, is in your employees. The previously mentioned research also found that 46% of consumers will abandon a brand if its employees are not knowledgeable, and bad employee attitude is the number one factor that stops individuals from doing business with a company.
Your employees are the human face of your brand, so concentrating on interactions between your employees and your customers should be a key part of your marketing strategy.
When you’re turning the responsibility of creating a great customer service over to your employees, you need to make sure that they want your business to succeed as much as you do.
The key to this is building a solid foundation of employee engagement and taking steps to ensure every employee understands and is aligned with your brand mission and values.
You can’t expect your employees to care about your customers if they’re not happy at work and don’t really believe in what you’re doing as a business. So achieving a high level of employee engagement is the first and most important step in improving customer experiences.
Chatbots have been rising in the few recent years and still persists into 2020. According to Grand View Research, 45% of end users prefer to use Chatbots as a major means of communication in customer service.
Chatbots play a critical role in improving the customer experience and allow marketers to better engage with their audience – without really doing much. They offer real-time assistance to the user, dedicated support and a proactive interactions where they ask questions to understand the real problem.
For instance, a visitor landing on a website is contacted via chatbot and asked to request assistance or get more information about the product. If he selects the first option, he will be referred to a representative for help and if he chooses the second option, he will be asked a series of automated questions or redirected to their blog or FAQ page.
Another rising trend is Whatsapp Business Messaging, which has become one of the most used messaging apps worldwide according to Statista. Besides, it’s no longer restricted to personal usage; businesses are using the application on a daily basis for their daily activities.
Messaging traffic has double in 2019. This is driven by over the top messaging Over-The-Top or OTT apps, going up from 31 trillion messages in 2014 to over 100 trillion by 2019 globally.
Augmented reality ads are one of the major applications that are now used by some marketers. It’s a way to bring static or unreal environments into a more realistic experience, something that would integrate the “offer” with the “reality” of the buyer.
Michael Kors is a successful example of augmented reality ads. They created an ad on Facebook asking their users to try and purchase their sunglasses.
Aside from AR ads, many businesses have been using augmented and virtual reality marketing for the purpose of creating brand awareness.
For instance, IKEA and L’Oreal managed to improve their customer experience with virtual reality by allowing them to visualize their products before buying them. Nivea, Starbucks and Volkswagen are other examples of big brands who succeeded in augmented reality.
This trend which is not new is one of the most highlighted trends for 2019. According to Statista, AR and VR market size worldwide is expected to reach $209.2 billion in only 4 years.
The live video industry is expected to be worth over $70 billion by 2021. Live video is incredibly popular with consumers, and people spend three times longer watching live video than they do watching pre-recorded video.
Video is also the most popular way for consumers to learn about new products.
When the live element is added, this makes video more engaging as the audience feels they’re a part of it and can influence the content, rather than just passively watching.
Live video is great for grabbing the attention of your social audience on Facebook or Instagram. These types of videos are so attractive to viewers because they tap into “FOMO” or fear of missing out. When you’re not sure if a live video is going to contain a tidbit of information that you can’t get anywhere else, or it will mean you’re the first to find out about some new and exciting news, you’re going to want to watch it.
Now is the time to start planning your 2020 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you’re going to achieve them.
It goes without saying that content marketing will continue to dominate the digital marketing landscape in 2020. Most of these trends rely on content in some way. To have success in them you’ll need to have a solid base of quality content across all your marketing channels.